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关于营销的帖子

INTA 2020虚拟会议-即将来临!

INTA今年将虚拟化 and 已有3,300多名与会者注册参加了这一创新活动 Annual Meeting 和 Leadership Meeting. You can get a sneak peek of what to expect at the two events now courtesy of the INTA Daily News. 

3 Ways To Mark 爱你的律师 Day

爱你的律师 每年的11月是第一个星期五。由律师成立于2001年 and 法律行销专家Nader Anise,这个独特的活动 成为庆祝 work that legal professionals carry out on behalf of their client…

假日商标–捣蛋?

Halloween is fast approaching 和 can be big business for brand owners. According to the National Retail Federation’s Annual Survey, in the United States alone, $2.6 billion is spent annually on candy 和 popcorn, but additional Halloween purchases for costumes, decorations, 和 …

欧盟-中国地理标志协定–重点

On the 14th of September 2020, it was announced 那 the European Union 和 the Government of the People's Republic of China signed a historic agreement to cooperate on the protection of geographical indications. In this article I highlight what IP professionals need to know abou…

3种清除品牌名称的聪明方法

Did you know almost 4.57 billion people are active Internet users today? A myriad of mobile apps 那 enable users to create 和 share content have been part of our daily lives for a long time. And, needless to say, these powerful social media tools also enable both people 和 bu…

6个与时俱进的品牌

At a very basic level a logo is a symbol made from an image 和 text 那 enables us to identify brands 那 we are fond of. It is a visual trademark. A logo helps your brand to stand out from the competition, identify key information about your business 和 also build brand reco…

商标执行官Dan Comerford参加INTA 2020欧洲会议

INTA’s Europe Conference is situated in the city of Madrid this year which also fittingly houses the Spanish Patent 和 Trademark Office, known as the SPTO (a body of the Ministry of Industry, Tourism 和 Trade of Spain).

如何在6大社交媒体平台上保护您的商标

我们今天生活的数字世界导致了令人难以置信的大量数字工具的广泛使用和使用。这些工具用于在Internet,智能设备上以及通过其他技术进行通信,从而使企业能够无缝扩展其覆盖范围。

关于商标的7件事,从未使我的营销人员心烦意乱

Having joined 现在注册商标 a few months ago to do marketing, this is a good time to reflect on some of the things I have learned about trademarks along the way. And definitely some of the things every marketer involved with brands (i.e. everyone!) should keep in mind 和 realize.